Four ways to work together, and how an engagement actually runs.
I still lead growth at Mokobara, so this is deliberately small: one advisory client at a time, scoped in weeks not quarters, with a clear finish. I am also open to the right senior role in growth, product or customer experience.
- 014 weeks · fixed scope
Retention & membership diagnostic
- Who it is for
- Founders of brands doing ₹5–150 crore who know repeat rate is the number, and are not sure which lever moves it.
- What you get
- I audit repeat rate, cohorts, membership economics and the messages customers actually receive, then hand you a prioritised 90-day plan your team can run.
- What it is not
- I do not write your emails or run the tools for you.
- 02Advisory · 8–12 hours a month
Stores and website, one customer
- Who it is for
- Brands opening stores, or brands with stores that still feel like a separate business from the website.
- What you get
- What to unify first, how to make a store customer and a web customer the same person, and what to demand from a point-of-sale partner before you sign.
- 036–8 weeks
First-party data & personalisation sprint
- Who it is for
- Teams spending on ads who cannot tell which customers came back because of them.
- What you get
- Recognise returning customers wherever they show up, decide who gets which offer, and measure what the campaign caused rather than what it sat next to.
- 041–2 days a week · 3-month minimum · one brand at a time
Fractional growth & CRM lead
- Who it is for
- Founders who need a senior owner for retention and the customer journey before they can hire one full time.
- What you get
- I own the retention roadmap, run the weekly numbers with you, get the tools and programmes built, and hand over to a permanent hire when the time comes.
- What it is not
- Not an agency. I take a seat, not a brief.
How I work
If you need a paid-media agency, a copywriter, or a software team, I am not the right person — and I will say so on the first call.
Diagnosis before playbook
I start with your numbers and your customers, not a template. The first two weeks are questions.
Decisions, not decks
You get choices with trade-offs and my recommendation. Then I help make it happen.
I get it built
I design the system and can prototype my own tools, so a good idea does not wait for a roadmap slot.
Limited capacity
I still run growth at Mokobara. One advisory client at a time, and I say no to work I would not do well.
Hiring for a senior role?
I am open to head-of-growth, product and customer-experience roles at consumer brands where the second purchase matters, in Bengaluru or with a team that works well remotely. The work pages are the portfolio; live references are available on request.
Get in touch
Tell me what is not working.
Tell me what you are building and what is not working. A specific message gets a specific reply. I reply within two working days.
nikhilendrapratap@gmail.com · Bengaluru, India
A good opener
Hi Nikhil — I run [brand], roughly [₹ revenue], selling [online / online and in stores]. The problem I'm trying to solve is [repeat rate / stores and web / personalisation / hiring a growth lead]. Would you be open to a 20-minute call?
Fill in the brackets and send it as it is. That is enough for me to say yes or no honestly.