Writing
Short notes on how I think.
Written after doing the work, not before. Retention in slow categories, stores and websites as one customer, AI assistants in the purchase journey.
- 10 Sept 2026Getting things builtBuild the missing pieceWhy a growing brand ends up with a dozen small tools, and why that is healthier than one big platform.1 min read
- 24 Aug 2026AI in commerceAI shopping assistants are a storefront problem, not a marketing oneA small share of traffic today, a large one soon. The work is making the store legible to an assistant that wants to buy on someone's behalf.1 min read
- 20 Apr 2026ProductWhen a suitcase becomes a connected productNotes from shipping my first physical product, and what a luggage tracker taught me about customer experience.1 min read
- 08 Feb 2026Customer systemsTechnology starts with the customerHow a CRM job turned into a technology job, one system at a time.1 min read
- 10 Dec 2025OmnichannelOne channelStores and websites are only 'omnichannel' when they share a customer record. Everything else is two businesses with the same logo.1 min read
- 05 Oct 2025DecisionsData should do somethingA report nobody acts on is decoration. The test for any number is what happens after someone reads it.1 min read