ProductMokobara · May 2025 – Apr 2026
Moko Tracker
Turning a traveller's biggest fear into a product that works with the phone they already own.
1 of 2
luggage brands in Google's Find Hub launch
Work
Eight stories, one theme: what happens after the first purchase.
Each story explains the problem, the bet, my role and what happened. Numbers come only from what a partner has published, and every one links to its source.
Growth & retentionMokobara · 2023 – ongoing
Making a five-year purchase a monthly relationship
A paid membership that gives customers a reason to stay close between suitcases.
3×
sales from members vs non-members
OmnichannelMokobara · Nov 2025 – May 2026
Stores and website, one customer
36 stores and a website that finally recognise the same person.
36
stores across India and Dubai
Growth & retentionMokobara · 2024
Reaching the right customer, and proving it worked
Personalised advertising on Mokobara's own first-party data.
4:1+
incremental return on ad spend, vs a 1.6:1 target
Customer experienceMokobara · 2024 – 2025
A storefront that treats every customer differently
The platform decision behind the membership, the checkout and the international stores.
2×
revenue, year on year
OperationsMokobara · 2026
The numbers founders look at on Monday, on a phone
Small tools I prototype myself, so the team does not wait on a roadmap.
20+
tools shipped since June 2026
Customer experienceMokobara · 2025 – 2026
Launches that feel like the brand
Limited drops, launch pages and a corporate catalogue that match the design team's intent.
500
pieces in the White Noise drop, access by code
Growth & retentionArvind Fashions · 2016 – 2021
GAP India's loyalty programme
Where retention became the job.
5 yrs
on the GAP brand in India